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1. Required information Using the _______ General Mills discovered market opportunities, identified potential target markets, and allocated marketing mix expenditures to its Warm Delights product.
A) strategic marketing process B) product development process C) market penetration process D) point of difference process E) diversification analysis process
2. Required information General Mills identified that consumer tastes and lifestyles were changing in the U.S. market as evidenced by a shrinking average household size and increasing desire for indulgent snacks. These market changes would have been discovered in the _____ stage of the strategic marketing process.
A) planning B) implementation C) evaluation D) strategic E) regulation
Explain what is meant by the concept " the value chain " . how may such a concept be used in business strategy ? name a company that exemplifies the optimum use of the value c
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