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Marketing and distributing concentrate for soda drinks

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Reference no: EM131214433

What is the answer? Is it C or D?

The main business of the Coca-Cola Company is manufacturing, marketing and distributing concentrate for soda drinks to bottlers in over 200 countries of the world. The corporate scope of the Coca-Cola Company is best described as:

  • A broad product, geographical, and vertical scope
  • A broad product and vertical scope, and a narrow geographical scope
  • A broad geographical scope and narrow product and vertical scope
  • A broad product and geographical scope and narrow vertical scope.

 

Reference no: EM131214433

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