Reference no: EM131192682

Closing Case What Is Next for Chinese Manufacturing? China’s successful industrialization and remarkable economic development in the decades following Mao-Tse Tung’s death in 1976 provides a wonderful example of the theory of competitive advantage and the Heckscher-Ohlin theorem discussed in Chapter 6. The economic policies championed by Deng Xiaoping and his successors have unleashed the entrepreneurial talents of Chinese businesspeople and unshackled millions of Chinese peasants from the chains of rural poverty. This economic miracle was in large part due to the low wages that were paid to Chinese workers and the adoption of foreign technology, often transferred through foreign direct investment. The low wages in turn resulted from the migration of millions of rural Chinese, eager to escape the back-breaking labor and low incomes earned in farming, to urban areas. With so many people living in rural areas, a typical plot of land was too small to benefit from mechanized labor; every stage of the crop cycle, from planting to weeding to fertilizing to harvest, was done by hand. When Deng liberalized China’s economic policies, residents of rural inland China, particularly teenagers and young adults despairing of being condemned to eke out a living from the land like their parents and grandparents, migrated first to the new economic zones in Shenzhen and Xiamen and later to coastal cities such as Tianjin and Qingdao to seek work in the new factories sprouting up. Each year, thousands of new factories were built, and each year millions of rural Chinese journeyed to them in hopes of a new life. All told, the journeys of rural Chinese to the cities of coastal China represented the largest internal migration in the history of the world—some 250 million people. Because the flow of new labor matched the needs of the new factories, the price of labor stayed low. As the theory of comparative advantage suggests, China had a comparative advantage in the production of goods requiring low-cost, unskilled labor. Indeed, a common buzzword used by CEOs and business gurus a decade ago was the “China price”—a phrase suggesting that if a potential supplier wanted to sell components, they had to match or beat what it would cost to fabricate in China. Many companies in Europe and North America discovered they could not match the China price from their domestic factories. As a result, they outsourced production to a Chinese supplier, built their own factory in China, or simply lost the business to a Chinese rival. One of the reasons economics is often called the dismal science is because economic success often breeds economic failure. In China’s case, the factors that led it to becoming so successful in the 1990s and 2000s are now creating problems for the country’s continued economic growth. Demographic conditions have changed (see Chapter 1’s closing case): China’s working age population, which was growing rapidly in the previous two decades, has now begun to shrink, as a result of the country’s one-child policy. Demographers estimate in 2005, 121 million Chinese were in the 15–19 age cohort; by 2010, that cohort had shrunk to 105 million; by 2015, it will fall to 95 million. The rapidly growing coastal cities suffer from congestion, raising the costs of doing business. And, as surplus rural labor has migrated to the cities, the wages of those remaining in the rural areas has increased. Moreover, to continue to attract rural migrants, employers in coastal China have been forced to raise wage rates. Turnover is a problem because workers will quit jobs and move to a new factory for small raises, more opportunities for overtime, or even better food in the factory canteen. In the first six months of 2012, for example, wage incomes for urban workers rose 13 percent and 14.9 percent for rural workers. This is on top of annual increases in labor costs of 12 to 14 percent a year during the decade of the 2000s. Consider two of China’s largest private employers. The wage rates Hon Hai Precision Industry Co. (see Chapter 5’s opening case) paid its 1 million workers rose 10 percent in 2012, while the wage rates Yum Brands’ fast food restaurants paid to their 400,000 employees rose 17 percent. Boston Consulting Group argues that Chinese labor costs are now above those of Mexico, after adjusting for differences in labor productivity. Moreover, Mexico benefits from its geographic relationship to the large North American market. Not only are transportation costs less, but firms selling fashion-sensitive or custom-designed goods benefit from shorter supply lines. Foxconn, for example, assembles standardized laptops in China, but customized ones—some 35,000 a day—in its facility in Ciudad Juárez, across the border from El Paso. Flextronics, the huge Singapore-based contract manufacturer, estimates its average labor cost in China is $2.50 an hour (up from $0.60 in 2000), compared to $3.50 an hour in Mexico. Wage increases are not the only concern. As industrial complexes in coastal areas have sprouted, congestion costs, land prices, environmental and safety regulations, and taxes have climbed as well. Of even greater concern is the rising value of the yuan. We noted in Chapter 7’s opening case that U.S. and European politicians believe that China is suppressing the value of its currency to protect its factories from these cost pressures. Should the yuan rise in value, the pricing advantages that Chinese exporters once enjoyed will erode further vis-à-vis Mexico or Asian rivals with low labor costs, such as Vietnam and Bangladesh. Because of the wide disparities in income levels between rural and urban China, Communist Party officials fear that a drying up of China’s exports could lead to social unrest and possible challenges to their right to govern. Producing and sourcing in China still remains attractive in many industries. Chinese factories are well-situated to service China’s booming domestic market. Producers of end products in China benefit from complex clusters of near-by factories designing and fabricating component parts. The ensuing supply chain benefits are not easily duplicable in other countries. Manufacturers in China are increasingly adopting labor-saving technologies to battle escalating wage rates. Still, many firms are adopting a China+1 strategy—build a new plant in a country such as Vietnam, Cambodia, Indonesia, or Bangladesh, which enjoy lower wage costs than contemporary China.

Read the Chapter 8 closing case "What is Next for Chinese Manufacturing?”.

After reading the case:

1. Identify and discuss four key points you took away from the case that make it significant to understanding international business.