Local broadcasts cable-satellite

Assignment Help Basic Computer Science
Reference no: EM13762037

Personal Video Recorders (PVRs) are digital video recorders used to record and replay television programs received from cable, satellite, or local broadcasts. However, unlike VCRs, which PVRs replaced, PVRs offer many more functions, notably the ability to record up to 60 hours of programs and easy programming.

A PVR consists of an internal hard disk and microprocessor. After the owner installs the hardware, the PVR downloads all upcoming TV schedules to the hardware via a phone or cable connection. Users merely enter the name of the show(s) they want recorded and the system finds the time and channel of the show and automatically records it. Users must subscribe to a cable or satellite system if they wish to record programs off these channels.

Besides ease of programming and much larger recording capacity than video tape, PVRs allow the user to watch a prerecorded show while the unit is recording a new program, pause watching live programs (for example, if the phone rings) then resume watching the rest of the live broadcast, view instant replays and slow motion of live programs, and skip commercials. In effect, PVRs like older VCRs allow viewers to control when they watch broadcast programs (called "time shifting"). However, PVRs provide much sharper pictures and are much simpler to operate than VCRs, and PVRs allow the user to download the television schedule for the next week.

Two companies currently sell the hardware and provide the subscription service: TiVo and RelayTV. Both firms started in 1997. As of mid-2002 TiVo had nearly 500,000 subscribers and ReplayTV had about 100,000. Companies are developing new technologies that make it even easier for users to "snip" commercials. Cable companies have begun offering a combined cable box and PVR in one unit for a small additional monthly charge. This further simplifies setup and operation and the user gets a single bill.

*J Gudmundsen (2002), "Video Gizmos Change the Rules," Democrat and Chronicle (August), 5E and 8E.

1. Discuss how PVRs will affect the demand from advertisers (i.e., to place advertisements in network television programs).

2. Suppose you are in charge of setting the price for commercial advertisements shown during Enemies, a top network television show. There is a 60-minute slot for the show. However, the running time for the show itself is only 30 minutes. The rest of the time can be sold to other companies to advertise their products or donated for public service announcements. Demand for advertising is given by:
Qd = 30 - 0.0002P + 26V
In which Qd = quantity demanded for advertising on the show (minutes), P = the price per minute that you charge for advertising, and V = the number of viewers expected to watch the advertisements (in millions).

a) All your costs are fixed, and your goal is to maximize the total revenue received from selling advertising. Suppose that the expected number of viewers is one million people. How many minutes of advertising will you sell? What price should you charge? What is total revenue?

b) Suppose price is held constant at the value from part (a). What will happen to the quantity demanded if due to PVRs the number of expected viewers falls to 0.5 million? Calculate the "viewer elasticity" based on the change in the expected number of viewers and the corresponding change in the quantity demanded (when compared to the levels of these variables in part (a)). Explain in words what this value means.

3. As more viewers begin using PVRs, what happens to the revenues of the major networks (CBS, NBC, ABC, and FOX)? For example, is there any change? If so, do revenues increase/decrease and by how much exactly? Explain.

4. Discuss the long-run effects for the major networks if a significant proportion of the viewers begin adopting these "advertising snipping" systems. Offer support for your claims.

5. What advice would you give the major commercial networks and producer of programming for these networks as more consumers adopt PVRs?

Reference no: EM13762037

Create a legal sales contract for a purchased vehicle

This Application uses Microsoft Word Template to allow a car salesperson to create a legal sales contract for a purchased vehicle and provides a loan calculator to calculate

Techniques on business computing center

Imagine that you are the manager of a small business computing center. List at least three techniques that you would use to convince a busy, reluctant night operator to perf

Program using an array

The array contains the hours worked for 5 employees. These hours are entered by the user. All employees earn the same hourly wage. The program will calculate the gross pay f

Development of an hr system

Define the business requirements for the development of an HR system to support the objective of this request. Create a detailed system design and a project implementation p

Transmit an uncompressed grayscale image

Determine the total time it takes to transmit an uncompressed grayscale image (with 8 bits/pixel) from a screen with a resolution of 1,280 × 840 pixels using each of the fol

How to allow mobile access to organizational system

How to allow mobile access to organizational system users (employees, contractors, and business partners), Use of cloud resources such as processing and data storage outside t

Good design process and incorporates

your final project will be to analyze, design, and document a simple program that utilizes a good design process and incorporates sequential, selection and repetitive progra

The development of cad and bim in architectural use

A brief history report about the development of CAD and BIM in architectural use supported with pictures and diagrams and perhaps a simple timeline. all in one A2 page. pref


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd