List of pros-cons for each of products under consideration

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The consumer likes to save money and shops for deals on every purchase. the consumer doesn't trust advertising and insists on taking the time to do all the research himself. the consumer will make a list of pros and cons for each of the products under consideration. the consumer views the purchase as risky because of the price or because the purchase will reflect some aspect of her personality that is important to her.

A. Yes. The consumer still goes through all the steps in the consumer decision process, but may take significantly less time at each of the stages.

B. No The consumer does not have to pass through any of the stages in the consumer decision process.

C. No. If the consumer already knows what she wants because of prior experience and satisfaction with the product, she will go directly to the product choice and purchase stage.

D. Yes. It doesn't matter the frequency or size of the purchase the consumer goes through all the steps for each and every purchase.

Reference no: EM13957801

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