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In both of the commercials above, Old Spice is leveraging product smell to target consumers. However, as you can see by the difference in these commercials, the company has significantly re-branded itself to appeal to a new generation of consumers.
ASSIGNMENT: Now it's your turn! Think of a brand or a product that you think is 'out dated' and come up with a creative way to re-brand in order to appeal to another generation of consumers.
In the assignment share your re-branding idea with your classmates by posting the product or brand you have identified as being "out dated" and your plan to re-brand.
Any sources need to be in APA format.
Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.
Should Jane claim that she is Hispanic American? Explain your response. - Does the Federal Trade Commission address this issue?
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Consider an international firm you are familiar with and what the firm needs to be concerned with when entering a foreign market. what do you consider to be the 3 most important "uncontrollable environmental variables" that must be understood in or..
Explain Poulation Growth and Sum of annuities and What would the population in 1990 have been if growth had continued in this same pattern
Explain how companies need to bridge the gap between the current state and the e-business state
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From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples
As a marketing researcher, what are the types of data sources (4- primary n secondary) required/ relevant for a supermarket experiencing sales reduction?
Using the internet, find three companies that would be classified as multinationals (MNC's). Please explain what information you obtained that led you to that conclusion. Remember this appraisal should be based on what you found not what you think..
1 john writes a memo to his employees. putting his thoughts onto paper is an example ofa.nbspnbsp
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