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The marketing project consists of a paper which is rooted in content from each key area of the course. This project is designed to have students directly apply the concepts that are learned through reading the text. To accomplish this, you will select a product from a major company and thoroughly analyze this offering from a marketing perspective. Based off of this analysis, you will then offer recommendations that would be useful to managers The first step is to select an appropriate product. You are free to choose any product that is classroom appropriate, however I strongly suggest choosing a product from a well established firm such as Sony, Coca-cola, Microsoft, Nike, GM, Apple etc. as you will have to perform extensive research on the product you choose and nearly every aspect of its marketing including looking at the 4 P's, competitors and performing a SWOT analysis. It is expected that you cite at least 5 articles as part of the paper. It is strongly recommended that you search through EBSCO host through Millersville University library to find these articles, however you may also use standard search engines such as Google. This assignment will be submitted through the drop-box on Desire to Learn. After submission the paper will be scanned for plagiarism, make sure that there is no information that is copied and pasted into your paper. An outline for this assignment is provided below followed by a more in depth description of each key content area. This paper should follow this outline in order and a header should be at minimum 8 pages in length double spaced (not including the cover page and references), with 12pt Times New Roman font. Paper Outline I. Cover Page II. Company Overview III. Overview of Major Product IV. Product Features and Packaging V. Distribution VI. Pricing VII. Promotion VIII. Product SWOT Analysis IX. Recommendations X. References XI. Appendices
a company uses the weighted average method in its processing costing system and a normal costing system in the
The income statement for August indicates net income of $50,000. The corporation also paid $10,000 in dividends during the same period. If there was no beginning balance in stockholders? equity, what is the ending balance in stockholders?
Assume there is a well-financed, one-year-old company in the biotech industry that is concentrating on developing chemical-based compounds that are aimed at developing drugs to reduce the effects or onset of Alzheimer's Disease.
The excess or deficiency of cash available over disbursements on the cash budget is calculated as follows:
can you write a 980-1020 word paper on accounting for income taxes - financial statement presentation as found in
cardinal paz corp. carries an account in its general ledger called investments which contained debits for investment
aamodt music sold cds to retailers and recorded sales revenue of 700000. during 2012 retailers returned cds to aamodt
empire machinery acquired a new machine on january 1 2006 at a cost of 50000 which was estimated to have a useful life
what are the elements of the accounting environment? how do they affect the financial statements? why are these
at january 1 2010 xyz company reported total assets of 400000 total liabilities of 150000 and total equity of 250000.
Many firms recognize revenus at the point of shipment. This provides an incentive to accelerate revenues by shipping goods at the end of the quarter.
the 2013 income statement for anderson tv and appliance reported sales revenue of 260000 and net income of 95000.
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