Key elements of developing a marketing strategy

Reference no: EM13173515

Prepare a summary paper, in essay format, that addresses and includes the following sections, as well as an Introduction and Summary:

Challenges of marketing managers:

The biggest challenge facing a marketing manager will be the effort to continully assess the consumer, in order to remain competitive. marketing Managers need to attemp to anticipate the market, and analyze the political, environmental, and economic influences.

Debvelop a strategic plan for a marketing manager. The strategic plan for a marketing plan will be a guide that the manager will be able to utilize in an administrative position. In the plan include

-the key elements of developing a marketing strategy
-resources that are available that you can refer to in the development of the marketing stratagy.
-features of global, international, web bases, or retailing based marketing.
-methods to gather data about your competitors, customers, and prospective customers.
-methods to move the strategic vision to action.

Reference no: EM13173515

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