Issues related to purchase and post-purchase activities

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Reference no: EM13732907

Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need to purchase behavior. Then, discuss how each of the following items impacts the process of decision making.

The type of decision in the decision-making process (i.e., high involvement versus low involvement)

Motivation and values

The power of attitudes

The type of message

Issues related to purchase and post-purchase activities

The family and culture.

Reference no: EM13732907

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