International entry strategy

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Reference no: EM1373223

Examine the issues of where, when, and how to be considered through an organisation planning an international entry strategy. How can the potential benefits be made to exceed the risks? Any examples from real firms?

Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.

Reference no: EM1373223

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