In the household decision-making process

Reference no: EM13249818

In the household decision-making process, why is it important for marketers to understand the differences between those who are involved with the decision, VS those who influence the decision, VS those who make the decision?

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Reference no: EM13249818

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In the household decision-making process : In the household decision-making process, why is it important for marketers to understand the differences between those who are involved with the decision, VS those who influence the decision, VS those who make the decision?

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