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For this discussion, respond to the following: What is the impact of sub cultural elements such as income, social class, religion, ethnicity, gender, and age on consumer buying? How do these affect consumer shopping behavior? What sub cultural elements best influence online versus mall shopping preferences? How can marketers lure mall shoppers to online, given a sub cultural preference to mall shopping? How can marketers use social media to affect the purchase decisions of consumers in a variety of subcultures?
Dow Jones 30 Industrial Average is an example of Market value-weighted index. Financial statements of a large corporation prepared using US GAAP and IFRS may have some difference but the P/E ratio will be same under GAAP and IFRS.
A grandfather sets up a trust for his only grandchild. The trust consists of an annuity that will pay $5,000 monthly to the grandchild for 18 years. The annuity pays an annual return of 5% and makes the payments monthly at the end of the month. The a..
The Morris Corporation has $600,000 of debt outstanding, and it pays an interest rate of 8% annually. Morris’s annual sales are $3 million, its average tax rate is 40%, and its net profit margin on sales is 3%. If the company does not maintain a TIE ..
Discuss why is marketing an function in a market based economy.
You are evaluating a project for The Ultimate recreational tennis racket, guaranteed to correct that wimpy backhand. You estimate the sales price of The Ultimate to be $400 and sales volume to be 1,000 units in year 1, 1,250 units in year 2, and 1,32..
AA Industries’ stock has a beta of 0.5. The risk-free rate is 4%, and the expected return on the market is 10%. What is the required rate of return on AA's stock?
Assume we are given a demand schedule that is represented by P = 200, 5Q and a supply schedule where P = 110 + 10Q, where P = Price and Q = Quantity. Dairies make low-fat milk from full-cream milk. In the process of making low-fat milk, dairies prod..
Heather Smith is considering a bond investment in Locklear Airlines. The $1,000 par value bonds have a quoted annual interest rate of 11 percent and the interest is paid semiannually. The yield to maturity on the bonds is 14 percent annual interest. ..
A company enters into a long futures contract to buy 200 ounces of gold for $1,257 per ounce. The initial margin is $4,000 and the maintenance margin is $1,000. What gold futures price per ounce will trigger a margin call? (Margin of error: +/- $1)
Peter Griffin plans to retire in 20 years (1st withdrawal in year 21). He is told by Glenn Quagmire that he will need about $135,000 per year to fund his retirement. Peter wants to be able to maintain that level of purchasing power forever (Assume in..
Bill O'Blarney tells you that he plans to give you $1 million as a birthday present on your 75th birthday. You are now 25—and a bit skeptical. You suggest that he deposit the present value of this nice gift today in an investment account for you. If ..
Which of the following techniques is(are) used to monitor a business's receivables?
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