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Q. Business Case 1. Opening of a new Medical City in Saudi Arabia An investment company in Saudi Arabia wants to build a medical city in Riyadh. The investment company has approached ABC International to develop a market assessment and clinical plan for their upcoming facility. Based on the client's request, ABC International wants to develop a proposal entailing the services they can offer, the workforce, time frame and cost. Additional Information: 1. The following workers work at ABC International: Full time workers: Executive Director - Day Rate: $5000 Business Development Manager - Day Rate: $3000 Project Specialist - Day Rate: $1000 2 Executive Assistants - Day Rate: $500 Contracting workers: IT Consultant - Day Rate: $3500 Market Research Consultant - Day Rate: $3000 Senior Consultant - Day Rate: $4000 Financial Analyst - Day Rate: $3500 2. ABC International wants to make a profit of 15% 3. The client wants the final report to be submitted in a 2 months period. Questions: 1. Elucidate how would you structure the proposal? And illustrate what are the main deliverables? 2. Would you engage all the mentioned workers in the project? And elucidate why? 3. Develop an excel sheet showing the manpower cost for the project (Number of workers and number of working days for each employee in the project) 4. Illustrate what price would you propose to the client?
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