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U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.
Provide a discussion of the trends in the organic foods industry and how these trends will impact the organizations that sell organic foods.
Examine the competitive environment that organic foods can create for an organization and apply Porter's model, providing an analysis of each factor relative to the industry.
Identify the opportunities and potential threats to the organic foods industry by completing a SWOT analysis.
How can a competitive advantage be achieved using the strengths and opportunities identified in the SWOT?
SABIC implements every year initiatives to improve efficiency and reduce waste. What are these initiatives , and what do you propose to help SABIC in these two areas?
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For this Shared Activity, you will conduct a PESTLE analysis on your featured organisation and brand, which will become the focus of your Final Project. Imagine that the organisation you chose is in the decision phase of determining where to market n..
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