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Part A:
Perform an analysis of Best Buy Co. Inc. Your analysis will draw on the Form 10K (as of February 2013). Your analysis can include information prior to February 2013 but should not draw on any information that you might come across that is post-February 2013. Bear in mind that as a strategic manager you do not have the benefit of foresight and hence your analysis must be confined to the period defined in the Form 10K as of February 2013 for this assignment.
Address the following in your analysis:
marketing plan for an art or cultural festival or an event
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Discuss whether a push or pull strategy will be used, justify your rationale. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
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Your plan will follow the marketing plan outline illustrated in table 2.2 of your textbook and further described in Appendix 1: Sample Marketing Plan for Sonic, a fictional product. You will submit your Marketing Plan Term Project in two parts:..
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