Reference no: EM131151107 , Length:
Please follow the requirements to complete. Reference please use Harvard reference style.
Assignment 1: Discussion paper
1. Select an advertisement from a magazine or newspaper that is promoting a tourism or hospitality enterprise, such as a hotel, a restaurant, a transport company, airline, an event or a club or or a tourism destination region, such as a town or city - depending on what is relevant to the degree you are doing. Make sure that the advertisement you choose has sufficient information in it to complete this assessment task.
2. Gather relevant statistics such as length of stay, expenditure and market segments concerning the region in which this business is located and/or target market for the type of enterprise chosen. You can access this information from a number of sources, for example the Australian Bureau of Statistics and Tourism Research Australia, both of which can be accessed from libraries; state and regional tourism organisations (e.g. Tourism New South Wales, Tourism Queensland); local Councils and visitor information centres; corporate websites; or independent academic and popular media.
Task
a. Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the services provided by your chosen enterprise.
b. Based on the aforementioned information and marketing theory, critically evaluate how well the advertisement targets the market for that region/enterprise. (You should cite at least 3 marketing theories that help you to analyse the effectiveness of the advertisement (e.g. the AIDA framework)
c. Include, as an appendix in your assignment, a copy of the print advertisement that you chose to evaluate, and provide its source.
Your discussion paper should be in Times New Roman font size 12, with 1.5 spacing and 3 cm left and right margins. Pages should be
numbered and your name and student number should appear in the header or footer of each page.
|
Explain how the marketing plan targets the market segment
: Explain how the marketing plan targets the market segment. Provide a positioning statement for your project. • Define the products and services you will offer
|
|
How many trades must be made to break even
: Use the contribution margin ration CVP formula to compute Big Time's breakeven revenue in dollars. If the average trade leads to $800 in revenue for Big Time, how many trades must be made to break even?
|
|
Determine the maximum force p that can be exerted
: Determine the maximum force P that can be exerted on each of the two pistons so that the circumferential stress component in the cylinder does not exceed 3 MPa. Each piston has a radius of 45 mm and the cylinder has a wall thickness of 2 mm.
|
|
Key elements of starbucks organizational culture
: Suggest the key elements of Starbucks' organizational culture that contributes to its success in a global economy. Indicate management's role with creating and sustaining the organizational culture
|
|
How well the advertisement targets the market
: Critically evaluate how well the advertisement targets the market for that region/enterprise - describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the servi..
|
|
Compute the population mean
: compute the population mean. based on the results for parts a and b, compute the sampling error for the sample mean.
|
|
Developing a global marketing strategy
: What are the primary issues that a company must address in developing a global marketing strategy? In addressing these issues, what role does culture play? Illustrate your answers with specific examples
|
|
Recommend one approach that an accountant could take
: From the previous discussion, recommend one approach that an accountant could take in order to measure the types of complexity you identified for a specific business or industry.
|
|
Discuss the common ethical issues facing salespeople
: Whom does the salesperson represent? Is it the company or the customer? In so many sales situations, the salesperson falls in the middle between satisfying the company goals and his/her supervisor pressure to overachieve (by meeting or exceeding his/..
|