How perceptions influence consumer behavior

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Reference no: EM131224959

We examined how perceptions influence consumer behavior. Specifically, we examined how businesses can make subtle changes to their environments to increase sales

Whether or not marketers manipulate customers and whether or not marketers create artificial needs.

What do you think? Do the examples we covered in the homework amount to manipulating customers? With respect to the examples with food, are the marketers creating artificial needs or not? And lastly, are these tactics ethical or not.

Reference no: EM131224959

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