How might the process of researching consumer behavior lead

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How might the process of researching consumer behavior lead one to the idea of offering clothing-optional cruises? What factors might have been examined and what data might have been uncovered to support the viability of such an offering? Share the results of the word-of-mouth exercise (in red section at the end) : What were the strategies you identified? What were the situations and the segments to which each strategy was tied? Why do you believe each was effective?

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Reference no: EM13451539

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