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How might company respond to the onslaught of competitive

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Nespresso's CEO Richard Girardot was faced with the challenge of how to both defend and grow the Nespresso franchise. How should Nespresso evolve its business model in the coming years? How might the company respond to the onslaught of competitive and copycat brands? And how could Nespresso maintain exclusivity amongst the ever more discerning coffee consumers in their target market?

Reference no: EM13854861

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