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Pricing is an integral component of marketing strategy. Discuss how your firm's pricing can affect or be affected by competition, the economic environment, political regulations, product features, extra customer service, changes in distribution, or changes in promotion.
Is demand elastic or inelastic for your company's product or service? Why? What is the demand elasticity for your offering in an off-line world? Whatever the level, it is li
Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of "life in the tec
What price policy should your firm use? Are there any legal implications of this choice? Will there be differences in on-line versus off-line pricing policies? Are these dif
Given how products and prices are displayed, how can your offering show a differential advantage if there is a price difference? As prices reach parity on the Internet, how
What kinds of price discounts can your company offer? Should discounted prices be offered to online buyers that off-line buyers do not receive? Why might you charge your onl
The prescriptions in Wal-Mart's $4 program now make up more than 35 percent of all prescriptions they fill, and the company boasts that the program has saved consumers more
Once you have your stack of mail, organize it according to the household that received it. For example, if friends and family helped you collect mail, then keep mail sent to
Based on the content of the mail pieces, determine what kind of information the various companies have about you, your friends, or your family in their databases. Are there
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