Reference no: EM13149468

For many years, corporations purchased advertising time during college football bowl games to promote their products.during the latter part of the twentieth century, a new form of sponsorship emerged, as corporations purchased naming rights to most of these bowl games. the Sugar Bowl, Orange Bowl, and Fiesta bowl are now known as the Allstate Sugar bowl, the fedex orange bowl and the tostitos fiesta bowl. more than two dozen football fans complain about the practice, bowl organizers welcome the revenue generated through the sale of naming rights. 1. how does corporate sponsorship affect the demand for the sponsor's product? 2. why have so many companies purchased naming rights rather than purchase time to broadcast commercials during football bowl games ?