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How does benchmarking apply to your company

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Reference no: EM131060297

Project will be done from an external customers' perspective. Using information available in the public domain, such as books, articles, blogs, company websites, etc.; and working in teams; students will analyze a hospitality company.

Company: Starwood Hotels

Brief history of your company

Description of your company's mission and operating paradigms

How does benchmarking apply to your company? (at least a page for this question)

Reference no: EM131060297

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