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1. Develop a moderator's guide that could be used in a focus group interview to investigate the following question: What does "cool" mean to teens and how do teens decide what products are "cool"?
2. Apple hires you to study Apple's brand image with college students on your campus. Draft a list of 10 questions you would ask in a focus group. Make sure you think of alternative ways to ask questions instead of simply asking direct questions.
Analyze major technological innovations from the last five (5) years to determine the most significant innovation for entrepreneurs. Provide specific examples of how this new
Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify y
This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your com
Is the following argument valid or invalid? If valid, explain whether it is deductive or inductive. If invalid, explain why: "Mrs. Kelvin has accused me of intentionally den
When Molly Lai purchased the Clean Clothes Corner Laundry, she thought that because it was in a good location near several high-income neighborhood, she would automatically
Analyze the price-setting process and select the areas of the price-setting process (i.e., define price window, set initial price, and communicate prices to market) that you
The overall purpose of this assignment is to build your understanding of the consumer and how an understanding of consumers is a key input to the development of an effective
Complete the following sections using the Xbox One to detail each bullet in regards to new product marketing. Think about the opportunities and challenges of the brand
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