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Question: How do marketing messages and sales messages differ?
a. Sales messages use oral media exclusively.
b. Sales messages are "hard sell," whereas marketing messages are "soft sell."
c. Marketing messages move audiences toward a purchase decision without actually asking them to make a decision; sales messages ask them to make a decision then and there.
d. The vast majority of marketing messages are still legal, but most traditional sales messages have been outlawed in both the United States and the European Union.
question 1 a briefly define the following two supply chain metrics i inventory turnover ratio and ii supply chain
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You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
Visualize This (VT) is a small start-up company specializing in virtual reality and computer visualizations. Located in the research park of a major university, the company was founded by Isaac Trice, a university professor, and staffed with the b..
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