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How can a positioning analysis help a marketing manager

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How can a positioning analysis help a marketing manager identify target market opportunities? If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?

Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Reference no: EM13540952

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