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Assignment: Market Share
Go to starbucks website and list at least two ways Starbucks is trying to increase brand loyalty for its product. Explain how these activities help Starbucks maintain its market share.
Your final product will be a paper that:
- Addresses each of the four questions above in total.- Is APA fortatted.- The body is to be 1 page minimum.
The requirements for your assignment are:
1. Answer each question fully
2. Define the overall subject of each question.
3. Cite at least two (2) resources from this week's materials.
Verified Expert
Starbucks Corporation (Starbucks Coffee Company) uses its organizational structure to facilitate business development in the global coffee industry. As the largest coffeehouse chain in the world, the company maintains its industry leadership partly through the appropriateness of its corporate structure. A company’s organizational or corporate structure influences all areas of the business, including management and leadership, communication, change strategies and management, and other variables critical to business success. Starbucks evolves to ensure that its organizational structure matches current business needs.
Every thing seems good prepared the solution keeping everything in mind related to graduation grade level. I will prefer to friends you guys are good and helpful and all the required criteria are fulfilled in the assignment, Thanks.
APA Format 0-1 Point Format has errors that impede professional presentation; and/or APA not followed, reference page missing. 2-3 Points APA format and reference page has few errors that do not impede professional presentation. 4-5 Points APA format and reference page is clear, professional, and error free. Writing Quality 0-1 Point More than 7 writing errors, to include spelling and punctuation. 2-3 Points More than 4 writing errors, to include spelling and punctuation. 4-5 Points No writing errors. Total 10
Complet e Answers 0-11 Points Questions unanswered and/or poorly answered. 12-23 Points All questions answered with 1-2 sentence inputs. 24-35 Points All questions answered with depth and clarity. References to Course Materials 0-5 Points Less than 2 references, no assimilation to the questions. 6-10 Points 2 references, minimal assimilation to the questions. 11-15 Points 3 or more references and assimilations show depth and clarity.
Students: Be sure to read the criteria and review the grading rubric on the next page, by which your paper/project will be evaluated, before you write, and again after you write. Evaluation Rubric for Unit 4 Assignment 1 CRITERIA Deficient Proficient Exemplary Point s Earne d Overview of the Topic 0-13 Points Does not provide an adequate overview or is missing. 14-27 Points Overview is presented, though may not be clear or complete. 28-40 Points Overview is clearly presented including all criteria outlined above.
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