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Historic trends in profitability

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Profits might be compared with sales, assets, or stockholders' equity. Why might all three bases be used? Will trends in these ratios always move in the same direction? Explain your position using the evidence of your choice: textbook details about the ratio types or profits themselves, historic trends in profitability, or recent news articles about how to measure profits using one or more of these ratios.

Reference no: EM131068062

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