Gordon bethune use to measure the performance of airline

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Reference no: EM132183825

1. What types of metrics did the Gordon Bethune use to measure the performance of the airline?

2. Describe in detail the importance of a KPI and the steps you believe you should follow in designing a key performance indicator.

3. Choose one of the components of the Business Climate and explain how it might effect your marketing plan.

Reference no: EM132183825

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