Global marketing is a challenging marketing concept

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Global marketing is a challenging marketing concept that has emerged alongside with the increasing globalization and growing international business. Nowadays, we experience global marketing activities almost in our everyday lives. What is your own experience with global marketing? Describe a situation in which you – as a consumer – have realized that the global marketing was in play. Were the used marketing techniques successful in addressing you as a consumer?

Reference no: EM131398501

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