Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be no longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario. Here is an outline: Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)? Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis. Write a 2- to 3-page marketing campaign to discuss the following marketing issues: Do you think the hospital needs to complete more marketing research before embarking on the campaign? What advertising media would you suggest to be used during the campaign? What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight? Do you expect to generate any revenue for the hospital from the campaign? How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?
Using acceptance sampling, propose a situation in which you would be forced to utilize both the consumer's risk and the producer's risk, and then justify key usages of both within an industry of your choice. Provide specific examples to support yo..
How does vaccine distribution relate to key operations and supply chain management questions including: quality management, new product development and forecasting?
Besides the format, what are other differences between Multi-column training plans and Descriptive training plans? When would you prefer one over the other?
Using the traditional method, which refers to maximizing the contribution margin per unit for each product, what is the optimal product mix and resulting profit?
Specify as a whole number by rounding. Do not round the EOQ that you obtain in the process of determining the number of orders.
What were MARS total costs per year prior to the new price structure when the diesel engine price was $4,800? Was Mars’s using the EOQ method? With the volume purchase discounts and warehouse constraints, what is the best ordering quantity? What is t..
Illustrate what would you do as the NEW CEO to restore the organization to a consistently profitable position. Consider specifically the possible role "contingency variables" also the "learning organization concept" might play in your actions.
Microsoft Office software has a variety of templates for common tasks many individuals use on a daily basis. Go to Excel, PowerPoint, or Access and view at least six templates.
Explain and discuss some of the compensation issues to be addressed when dealing with the compensation of expatriates; and how do you best maintain a competitive advantage.
Patricia Zell, a dollmaker from Olney, Maryland, is interested in the mass marketing and production of a ceramic doll of her own design called Tiny Trisha. The initial investment required for plant and equipment is estimated at $25,000. Labor and mat..
China is a signatory country to the Madrid Protocol on the international registration of trademarks. Starbucks opened its first cafe´ in China in 1999 and has added outlets in numerous locations including Shanghai and at the Great Wall and the imperi..
In what ways is Ms. Baresak correct? In what ways is Mr. Frankson correct? If you were Ms. Baresak, how would you sell your idea to Mr. Frankson? Are there other organizational ideas worth considering? If a new position is created, what other changes..
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd