Reference no: EM131437703 , Length: word count:1000
MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS.
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format.
ONLY NEED WEEK 1 AND THE SECTION BELOW COMPLETED.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE ALL REFERENCE IN APA FORMAT--ORIGINAL WORK ONLY
Watch the video case study "Geek Squad: A New Business for a New Environment."
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
Write a 1000 word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you).
Answer the following questions for your chosen organization. THE COMPANY IS VERIZON FIOS (VERIZON CABLE COMPANY)
Explain what the specific key environmental forces are that created an opportunity for your company.
Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
Analyze what lessons you might learn from the Geek Squad case study.
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
|
Key developments in the global environment of business
: In March 2008, German sports car maker Porsche announced that it would acquire a majority stake in Volkswagen (VW). Looking forward what will be the key developments in the global environment of business for the next few years, what challenges will P..
|
|
Analysis of the event including a summary of what happened
: Select a recent event from your favorite security news source and summarize it. Include your source and an analysis of the event, including a summary of what happened, any new information from the event that changes current security practice, and ..
|
|
Prepare projected income statement for financing arrangement
: Telford Engineers plc, a medium-sized Midlands manufacturer of automobile components, has decided to modernise its factory by introducing a number of robots. These will cost £20 million and will reduce operating costs by £6 million a year for thei..
|
|
Managers demonstrate their support of diversity efforts
: Managers demonstrate their support of diversity efforts by allocating time and money to diversity activities, backing the recommendations of problem-solving task forces, and communicating the company’s commitment to diversity through speeches and vis..
|
|
Geek squad - a new business for a new environment
: Watch the video case study "Geek Squad: A New Business for a New Environment."Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1000 word report using your comp..
|
|
Give a succinct overview of your fictitious company
: Imagine you work for a company that has recently merged with a global company. Write a brief introduction to your company as well as the company that merged with the company . Then develop an eight to ten (8-10) point checklist detailing what step..
|
|
Which of these sentences contains a convincing verb
: When you have several readers, you might consider making your document modular. What does this mean? Which of these sentences contains a convincing verb?
|
|
Video and personal reflection
: Directions: Watch video: "How Communication Works" under class materials. Answer questions below.
|
|
Based dating site called fluente
: You represent top management for a US Based Dating Site called "Fluente", and you have decided it is time to go international to the country of Brasil. You have locations in Los Angeles and New York with about 1500 employees that work remotely. What ..
|