Frequently reduce their prices dramatically

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Black Friday is a sale whereby, the day after Thanksgiving stores frequently reduce their prices dramatically, sometimes below cost. This often causes large lineups to form, as people can wait for hours in line before the store opens. Why don't firms simply offer low prices all the time, and save on all the added costs from putting on such a sale - advertising costs, overtime shifts, higher loss of merchandise from theft, and so forth?

Reference no: EM131161618

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