Find GRAPHIC DESIGN images that show archetype relationship
Course:- Other Subject
Reference No.:- EM132257448

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Project - Archetypes in Graphic Design

What is an archetype?

  • An archetype is defined as: "an original model after which other similar things are patterned."
  • An archetype is a classic example.
  • Archetypes exist in all the arts-ideas, images, color palettes, forms and structures are used and reused in new ways all the time.

The assignment -

Your assignment is to find 10 pairs of GRAPHIC DESIGN images that show an archetypal relationship. Each pair should show an archetype example and a comparison image that is visually similar and shows the archetype's influence. The pairs can show similarity in form (for example: line, shape, color, typography), content (for example: people, animals, plants, machines), or both. It must look like the designer of the comparison clearly used the archetype as the basis of his or her design.

Research -

This is a research-intense project. You will need to study a great number of graphic design works. It is import that you look at the very best design rather than every-day, average quality work. You may find your archetypes in design books, magazines, and on the Internet. Don't simply choose the first images you see-these have already been used repeatedly in class projects.-Search for unique and surprising matches and be sure to "dig deep" to get all the information required for each pair of images.

Parameters and restrictions -

The requirements for this project are very specific, and must be followed precisely, as with any graphic design job for a client. You will bring in one to two pairs each week for discussion and critique. Use the following parameters for your pairs:

1. An ancient work (prehistoric) with a comparison from 1455 or later.

2. A pre-1880 work with a comparison from at least 100 years later.

3. An Art Nouveau work with a comparison from at least 100 years later.

4. An Art Deco work with a comparison from at least 50 years later.

5. A Constructivist work with a comparison from at least 50 years later.

6. A De Stijl work with a comparison from at least 50 years later.

7. A Futurist work with a comparison from at least 50 years later.

8. A Dada work with a comparison from at least 50 years later.

9. A Sachplakat work with a comparison from at least 50 years later.

10. A work of your choice (any style NOT listed) with a comparison from at least 50 years later.

Restrictions-DO NOT USE these combinations for your project:

  • Rodchencko's Livros and the Franz Ferdinand album cover.
  • Paula Scher's Swatch ad/Herbert Matter's Swiss travel poster.
  • Any match of El Lissitzky's Beat the Whites with the Red Wedge.
  • Any match of Mucha's Job cigarette papers poster.

In addition, please do not use any of the following:

  • Any promotional material (books, flyers, brochures, etc.) for an exhibition or event to showcase a style or designer.
  • Any piece of work that is not graphic design, such as an illustration with no context or a work of fine art, or a reproduction poster that only served as a decorative work.
  • Any piece of student work-be careful, there are a lot of student-made images out there. (Example: "Batman" Bauhaus-style poster, imaginary Nike Sachplakat-style ad).
  • Any pieces from websites showing pairs of similar images. They've done your work for you. Any examples shown in class, or from other sources I will mention in class!

Page layout and presentation -

Use the following layout format for each pair:

1. Place each pair of images next to each other (side-by-side) on a single page, 8.5 x 11 inches (letter size) in landscape layout. The images should be approximately the same size, and high resolution (no bitmapped images).

2. Label each page with the archetype parameter (for example: "A Dada work with a comparison from at least 50 years later"). For the one of your choosing, identify what style the archetype you chose is in (for example: "A New York School work with a comparison from at least 50 years later").

3. Label each image on the page with the following information:

  • title of work
  • function / what was it designed for?
  • year of design
  • the designer or design firm (if applicable-some ancient works will not have a designer)
  • the source of your image in MLA format*

4. For each archetype pair, write one to two paragraphs and include:

  • a brief summary of the two works and explain the archetype-why are they a match?
  • information about what surprised you or engaged you about the archetype.

Attachment:- Assignment Files.rar

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    Evaluation - Your project will be evaluated based on how well you followed the assignment, the quality of your Archetype matches, and your summary writing. Poor grammar, spelling, etc. will count against you, so be sure to get assistance if you need it. Also, any project containing plagiarism will be given an automatic fail-all writing must be your own.

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