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Project - Archetypes in Graphic Design
What is an archetype?
- An archetype is defined as: "an original model after which other similar things are patterned."
- An archetype is a classic example.
- Archetypes exist in all the arts-ideas, images, color palettes, forms and structures are used and reused in new ways all the time.
The assignment -
Your assignment is to find 10 pairs of GRAPHIC DESIGN images that show an archetypal relationship. Each pair should show an archetype example and a comparison image that is visually similar and shows the archetype's influence. The pairs can show similarity in form (for example: line, shape, color, typography), content (for example: people, animals, plants, machines), or both. It must look like the designer of the comparison clearly used the archetype as the basis of his or her design.
This is a research-intense project. You will need to study a great number of graphic design works. It is import that you look at the very best design rather than every-day, average quality work. You may find your archetypes in design books, magazines, and on the Internet. Don't simply choose the first images you see-these have already been used repeatedly in class projects.-Search for unique and surprising matches and be sure to "dig deep" to get all the information required for each pair of images.
Parameters and restrictions -
The requirements for this project are very specific, and must be followed precisely, as with any graphic design job for a client. You will bring in one to two pairs each week for discussion and critique. Use the following parameters for your pairs:
1. An ancient work (prehistoric) with a comparison from 1455 or later.
2. A pre-1880 work with a comparison from at least 100 years later.
3. An Art Nouveau work with a comparison from at least 100 years later.
4. An Art Deco work with a comparison from at least 50 years later.
5. A Constructivist work with a comparison from at least 50 years later.
6. A De Stijl work with a comparison from at least 50 years later.
7. A Futurist work with a comparison from at least 50 years later.
8. A Dada work with a comparison from at least 50 years later.
9. A Sachplakat work with a comparison from at least 50 years later.
10. A work of your choice (any style NOT listed) with a comparison from at least 50 years later.
Restrictions-DO NOT USE these combinations for your project:
- Rodchencko's Livros and the Franz Ferdinand album cover.
- Paula Scher's Swatch ad/Herbert Matter's Swiss travel poster.
- Any match of El Lissitzky's Beat the Whites with the Red Wedge.
- Any match of Mucha's Job cigarette papers poster.
In addition, please do not use any of the following:
- Any promotional material (books, flyers, brochures, etc.) for an exhibition or event to showcase a style or designer.
- Any piece of work that is not graphic design, such as an illustration with no context or a work of fine art, or a reproduction poster that only served as a decorative work.
- Any piece of student work-be careful, there are a lot of student-made images out there. (Example: "Batman" Bauhaus-style poster, imaginary Nike Sachplakat-style ad).
- Any pieces from websites showing pairs of similar images. They've done your work for you. Any examples shown in class, or from other sources I will mention in class!
Page layout and presentation -
Use the following layout format for each pair:
1. Place each pair of images next to each other (side-by-side) on a single page, 8.5 x 11 inches (letter size) in landscape layout. The images should be approximately the same size, and high resolution (no bitmapped images).
2. Label each page with the archetype parameter (for example: "A Dada work with a comparison from at least 50 years later"). For the one of your choosing, identify what style the archetype you chose is in (for example: "A New York School work with a comparison from at least 50 years later").
3. Label each image on the page with the following information:
- title of work
- function / what was it designed for?
- year of design
- the designer or design firm (if applicable-some ancient works will not have a designer)
- the source of your image in MLA format*
4. For each archetype pair, write one to two paragraphs and include:
- a brief summary of the two works and explain the archetype-why are they a match?
- information about what surprised you or engaged you about the archetype.
Attachment:- Assignment Files.rar