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Few elements in the global marketing environment are more difficult to overcome than the unexpected, such as natural disasters or outbreaks of disease such as the Zica virus. Travel may be curtailed or halted by law, by a breakdown in infrastructure, or simply by fear on the part of consumers. Suppose you work for a firm that has resorts on several continents. As a marketer, what kinds of contingency plans might you recommend for your firm in the event of an unexpected disaster?
In preparation for preparing and submitting the team's Final Project, each week you will create your own consultant's notes as you observe various CanGo meetings. The team must then come up with an actionable recommendation for each of the issues f..
You have the opportunity to expand your business to China. What are the advantages and disadvantages of the expansion? Please note the cultural, political, legal, and economic environments in your response.
Explain the Sarbanes-Oxley Act and its impact on corporate governance. How has it changed the way we do business in the United States? Please include an example to support your viewpoint.
Monczka discusses both market-driven models for pricing (price volume model, market-share, market skimming, revenue pricing, promotional pricing, competition pricing) and cost-driven pricing models (cost markup pricing, margin pricing, and rate-of-re..
Explain the importance of ethical responsibility. How do stakeholders impact decision-making? How can a leader be profitable and ethical if the competition is not?
What management actions are appropriate? What would you recommend to Lisa Vickery? Which tools did you use to determine what is happening?
Assessments determining how you learn and respond to information are beneficial because they: can increase your self-knowledge. Determine your fixed intelligence. Provide the right answers about what is best for you. Provide teachers with the ability..
What is the relationship between the business strategy and an entity's organizational culture regarding staffing decisions? Is it possible to strengthen one without the other?
Emotional intelligence domains help us determine when a person, or potential change agent, is ready for leadership. We know that people have reached the “self-management stage” when they are honest, keep their emotions under control, but are able to ..
how can i justify choosing a single exponential smoothing with trend component forecast vs. others. the reason i have
What is a hotel’s operating cash flow to current liabilities, if the property recorded in 2006 an operating cash flow of $9,418,717? The property’s total liabilities in 2006 were $9,450,000 of which 38.6% were current. In 2005, the hotel’s total liab..
Look for efficiencies in the factory, office, physical, procedural, and technical operations.
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