Features in the cell phone to appeal to both markets

Reference no: EM13279746

Consider this scenario: Talkaphone, Inc. discovered that teenagers preferred text messaging and that senior citizens preferred cell phones that could take pictures. They also discovered that it was too expensive to provide the highest quality of both these functions in a cell phone so they decided to provide a second-tier level of quality, but included both features in the cell phone to appeal to both markets. From your perspective, what do you think is likely to happen?

Reference no: EM13279746

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