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1) Analyze and describe the perceptions that you hold about each of these fast-food restaurants: Wendy's, McDonald's, Taco Bell, and Subway. In addition, explain how each of the five (5) sensory stimuli (sights, sounds, smells, tastes, and textures) influenced your perceptions for each of the four (4) restaurants. Conclude your response with one (1) suggestion on how any one (1) of the restaurant chains could improve consumer perceptions using sensory stimuli.(A 2-page response is required.)
2) Instrumental conditioning is essentially based on the human desire to attract pleasure and avoid pain. It functions by providing reinforcement to encourage or discourage some consumer response. Explain the meanings of positive reinforcement, negative reinforcement, and punishment. Provide one (1) example of each type of reinforcement that marketers use to promote or discourage consumer behavior. Which is most effective? Why do you think so?
during the period of early childhood mastering fine motor skills is a very important process needed for physical and
Select a consumer product of personal interest-one that you have purchased within the past six months
Explain Open source e-commerce and do you think that open source e-commerce applications are the best solution in the market today
The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing
Explain an industry that has a B2B or B2C presence on the Internet and using a SWOT analysis explain the issues of a new company wanting to enter this same market
Is there a conflict of interests in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the "Campaign for Real Beauty" by making women sex symbols in Axe ads? Discuss.
every product or service has a buying process even digital products and services. in this assignment you will research
What can be the drawbacks of using a non compensatory rules (such as the lexicographic rule) to make purchase decisions? Explain and give an example.
Tell Me More! Share a habit of yours and reflect on how a retailer has become informed and markets to you to "cash in on your habit".
What listening skills are imperative in establishing rapport.
Assignment: Emerging Economies and Globalization, describe possible pitfalls for such strategy from GEH's perspective
Explain the trade agreement and any information about the trade agreement between this countries
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