Reference no: EM131375389
Expanding Product Offerings and Quality A major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger tire market. In a 2- to 3-page Microsoft Word document, respond to the following:
•Explain why the passenger tire company might choose a product line like windshield wipers to expand its product offerings (as opposed to making steering wheels, opening a bank, or starting a clothing line).
•Perform a SWOT analysis of the company's decision to offer windshield wipers, being in the passenger tire business.
•Analyze and describe what impact this attempt to expand the product line will have on quality (answer both in terms of the company’s existing product line, which is passenger tires, and its new product line, which is windshield wipers).
•Describe how quality can be measured in an environment such as the one in which the company currently operates (the passenger tire market). In other words, what constitutes quality and how can we quantitatively determine whether the company has it? Support your responses with examples.
|
Arimount is well-known beauty and grooming company
: Arimount is a well-known beauty and grooming company that has been in the industry for 20 years. They would like to launch a new deodorant product. The company is interested in increasing their overall market share with the introduction of this innov..
|
|
Control charts are monitoring schemes
: Control charts are monitoring schemes, widely used in operations and manufacturing environments, to determine when a process is “in-control” and in the presence of only common-cause variation. Would the process be in control if Western Electric rules..
|
|
What is the potential advantage of planning
: Discuss the steps in the negotiation process. Which step is at the heart of the process and why? Would an attack, such as the terrorist atack affect the risk rating of the united states? If so, in what way? what is the potential advantage of planning..
|
|
Project management life cycle
: Analyze the global business processes used in Health Care Information Technology (HCIT) and their relationship to the organization as a whole.
|
|
Expanding product offerings and quality
: Expanding Product Offerings and Quality A major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger t..
|
|
The terrorist atack affect the risk rating
: What are some of the main characteristics that the distribution of non-food goods purchased online have? How would you as a retail logistics manager overcome some of the challenges that you may face? would an attack, such as the terrorist atack affec..
|
|
Discuss the strategic planning process
: Discuss the strategic planning process, explaining how different strategy concepts, models and frameworks feed into and inform the different stages of strategic planning. Your discussion should demonstrate an understanding of the key strategy concept..
|
|
Liberal feminism is concerned with several principles
: From an organizational standpoint, liberal feminism is concerned with several principles, one being the “glass escalator” phenomenon. Considering your workplace experiences, discuss whether or not you have witnessed the phenomenon in action. What wer..
|
|
Complex systems of meaning shape social realities
: In the twenty-first century, our entire experience is largely branded; complex systems of meaning shape social realities and people’s identities. That being the case, discuss the history of branding and a company whose brand you most value.
|