Examples of successful market research

Assignment Help Business Management
Reference no: EM131250016

Need help with a couple questions

1. A lot of today's biggest corporations have gotten to be where they are because they are skilled at using data. Can anyone mention some examples?

2. Can anyone think of examples of successful market research we've seen in the last few years? What about some notable failures?

3. Suppose a dealer is keeping track of the cars sold in the last six months. Not only do they want to track the number sold, but also some characteristics of the cars. What are some other details they may keep track of, and what is the level of measurement of each?

4. Short term forecasting can help determine your staffing needs now, and long-term forecasting is used to determine whether you need to lay people off, or start hiring. What are some ways businesses do short and long term forecasting? What kind of data do they use?

5. Can anyone think of new products the banking and financial industry have come out with recently? Where do you see the most innovation in the financial services industry these days

Reference no: EM131250016

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