Everytime a redbox customer returns a movie, redbox

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Eerytime a redbox customer returns a movie, redbox sends an email that asks the customer to evaluate the move relative to another movies previously rented on a scale of 1 to 5. A 5 means that the customer thought this movie was better than most others previously rented while a 1 means that the movie is among the worst rented. In this example, redbox is using ___ question to learn customer preferences. 

Reference no: EM13758359

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