Reference no: EM131043411 , Length: word count:5500

We need you to do two set of the assignment with below requirement.

Title as below

First title: Louis Vuitton (my chosen Company) vs Hermes (leading competitor)

Second title: Malindo Air (my chosen Company) vs Air Asia (leading competitor)

Word count: 3000 words for each set (800 words questions 1 has been completed so that remaining word count is 2300 words as per below)

Below herewith the table of content for your easy reference:-

1) First set

TABLE OF CONTENTS
Louis Vuitton (my chosen Company) vs Hermes (leading competitor)

1 Introduction ( 200 words )

2 The Customer Perceived Value of Fashion Store ( 800 words ) - COMPLETED as per atatched files

2.1 Monroe's Model (contain 5 values of consumer's choice of behaviour in buying fashion products, each value has Benefits & Sacrifices)

2.2 Holbrook Model (contain Extrinsic & Intrinsic of buying fashion products)
- Do not mention about company. This is regarding customers of the product / service.
- Identify - Industry / sector / product / Services based on selection of company.
- Identify target market / segment.
- Based on secondary research, identify what are the perceived benefits and perceived sacrifices customers are looking for.
- Apply above models to identify such perceived value elements.
- Do not forget to cite such value elements.
- Literature Review : 20 references

3 Evaluating Louis Vuitton's existing value proposition in comparison to its leading competitor Hermes (Similarities and Differences) ( 800 words )

3.1 Louis Vuitton's value proposition

3.2 Hermes's value proposition

3.3 Add another leading competitor

4 Louis Vuitton's new value proposition (Should match the value criteria) ( 800 words )

In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match thevalue criteria of the customers.

5 Implement plan on Louis Vuitton ( 400 words )

6 Conclusion ( 200 words )

7 References

2) Second set

TABLE OF CONTENTS

Malindo Air (my chosen Company) vs Air Asia (leading competitor)

1 Introduction ( 200 words )

2 The Customer Perceived Value of low cost airlines ( 800 words )

2.1 Holbrook Model (contain 5 values of consumer's choice of behaviour in choosing the service of low cost airlines, each value has Benefits & Sacrifices).

2.2 Monroe Model (contain Extrinsic & Intrinsic in choosing the service of low cost airlines).
- Do not mention about company. This is regarding customers of the product / service.
- Identify - Industry / sector / product / Services based on selection of company.
-- Identify target market / segment.
-- Based on secondary research, identify what are the perceived benefits and perceived sacrifices customers are looking for.
-- Apply above models to identify such perceived value elements.
-- Do not forget to cite such value elements.
-- Literature Review : 20 references

3 Evaluating Malindo Air‘s existing value proposition in comparison to its leading competitor Air Asia (Similarities and Differences) ( 800 words )
3.1 Malindo Air's value proposition
3.2 Air Asia's value proposition
3.3 Add another leading competitor

4 Malindo Air's new value proposition (Should match the value criteria) ( 800 words )

In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers.

5 Implement plan on Malindo Air ( 400 words )

6 Conclusion ( 200 words )

7 References