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Evaluates vision, mission, and core values of organization
Course:- Strategic Management
Reference No.:- EM13681911




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Prepare a minimum of a 1500 word paper, excluding title page, abstract, and referenes, that evaluates the vision, mission, and core values of the organization that you work for or another organization that is not included in the reading for this week. Note that the next paper will concern the same organization, so be sure to make a good selection. Be sure to not address the execution of strategy in this paper as that is the focus of the next paper. Evaluate the vision as follows:

1. Describe, in your own words, the vision, mission, and core value for the organization. You may quote them as well, with proper citation, but the quotations should not comprise more than 20% of the description provided. If one of these elements is not present, be sure to acknowledge it not being present in this section.

2. Evaluate the strengths and areas for improvement of the vision, mission, and core values. Use the criteria in Chapter 2 of Strategy: Core Concepts and Analytical Approaches as the guide for your evaluation of these three elements with Table 2.2 as the guide for evaluation of the presentation of the vision. In addition to course materials, be sure to support your evaluation of these elements at least two cited scholarly journal articles. If one of these elements is not present, then assess the value that the inclusion of the element will bring to the organization.

3. Make recommendations for improvement:

a. Make recommendations for improvement to the vision statement with the goal of making it an effective strategic vision, or for the creation of a strategic vision in the event that a vision statement does not exist, with the support of at least one cited scholarly journal article in addition to relevant course materialfor such recommendations. In the event that your findings do not reveal improvements, detail your rationale for not making any recommendations and substantiate your argument with at least one cited scholarly journal article in addition to relevant course material.

b. Make recommendations for improvement to the mission statement with the goal of making it an exemplary mission statement, or for the creation of a mission statement in the event that one does not exist, with the support of at least one cited scholarly journal article in addition to relevant course material for such recommendations. In the event that your findings do not reveal improvements, detail your rationale for not making any recommendations and substantiate your argument with at least one cited scholarly journal article in addition to relevant course material.

c. Make recommendations for improvement to the set of core values with the goal of making them an exemplary guide for the conduct of organizational activities and achievement of the organization's strategic vision and mission, or for the creation of a set of core values in the event that one does not exist, with the support of at least one cited scholarly journal article in addition to relevant course material for such recommendations. In the event that your findings do not reveal improvements, detail your rationale for not making any recommendations and substantiate your argument with at least one cited scholarly journal article in addition to relevant course material.

In total for the paper, cited support should include at least six relevant credible sources of which at least three are scholarly journal articles. Be sure that you review the Research Paper Grading Rubric carefully while preparing this assignment.

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Abstract

What is vision, mission and core values? The vision, mission and core values can sound abstract to most people, especially those who are yearning to move forward with a competitive advantage. The competitive advantage is what your organization does or potentially could do better than similar organizations. A competitor organization establishes a way to match the organization’s strengths with prospects so that the organization comes to mind when people have a need. The vision and mission of the organization, it is seen that the firm is having an objective of improving its overall process and manner that will enable to be a pioneer in the entire asset management system.

INTRODUCTION

American Express Company is an American Multinational Company, founded in the year 1850 is well known reputed company globally, headquartered in New York Manhattan also known as Amex.

The American Express Co. financial services company or global payments. The company is present in lots of countries across the globe and doing quite well in its field of products and services inclusive of charge, credit card payment products and also services related to travel provided to its consumers and other parts of businesses and countries around the globe. American Express has focused on generating different sources of profits or revenue on a global front in the areas like online payments and mobile payments and services based on fees.




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