Evaluate the organisation applying the roles of csr

Assignment Help Other Subject
Reference no: EM13739124 , Length:

Part -1:

This assignment will assess the following learning outcomes:

1) Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;

2) Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.

Write an Individual Assignment up to 2500 words on analyzing the following case:

Topic

You have to choose any International Beverage Company and its products. You have to critically analyse and evaluate its marketing strategies, applying the principles and practices of international marketing concepts.

You are the newly appointed export marketing manager and your main task is to prepare an International marketing plan along with analysis and any challenges faced by the company during internationalisation. You have to cover your topic of study in all following areas;

1) A brief Introduction about the company and its products.

2) Company's rationale behind internationalisation.

3) Mode of entry - selection of market entry strategies to enter into various countries

4) Evaluate the marketing mix strategies adopted by the company.

5) Discuss brand positioning and advertising strategy.

6) Competitor analysis with respect to the host country.

7) How social and cultural factors have significant impact on the target market in an international environment.

8) Which factors influence the decision in developing distribution channels internationally?

9) Conclusion and findings of framework analysis

10) References must be according to Harvard Style

Part -2:

The Assignment Task:

Conduct an investigation into any business organization in any country and do the following tasks:

1. Discuss the role of corporate social responsibility (CSR) towards the stakeholders. Critically evaluate the organisation applying the roles of CSR.

2. Critically evaluate the challenges of business ethics and its implications to the organisation's stakeholders.

Verified Expert

Reference no: EM13739124

Influence of content and state standards improved

How has the influence of content and state standards improved what content is being taught in the classroom? What are some possible negative effects this mandate has had on Am

An assignment on development throughout the lifespan

Erikson and Freud are two of the few theorists who have developed a lifespan approach to development. Freud's approach to development was psychosexual while Erikson's was ps

Issues and promote multicultural understanding

How does your literature selection address diversity issues and promote multicultural understanding? How can you integrate creative activities to promote or foster multicult

Psychology and exercise

Write down the physiological changes takes place in the human body as a result of exercise which functions to alleviate the effects of stress?

Describe one aspect of which you are particularly proud

Indicate your score and describe what led you to that decision. Describe one aspect of which you are particularly proud, and something that you would like to improve about yo

What are the issues facing law enforcement today

What are the issues facing law enforcement today? How do these issues coincide with those of the Department of Homeland Security (DHS)? What suggestions do you have to improv

Why is government concerned about activities of lobbyists

What factors does the FTC look at to determine deception? Can business corporations give contributions or expenditures to political candidates? Why is government concerned abo

How data be used to impact airline passengers experiences

How could these data be used to impact airline passengers' experiences? Consider areas such as ticket purchasing, cost, safety, customer service, or any other area that may

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd