Evaluate the negotiating outcome for each side

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Reference no: EM132188898

In June 2013 Disney bought Lucas Films, owner of the Star Wars brand, for approximately $4 billion in cash and stock. After collecting relevant information from reliable public sources answer the following questions concerning this case with appropriate referencing. Question 3: Focusing now on all aspects of the deal, evaluate the negotiating outcome for each side.

Reference no: EM132188898

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