Ethical issues often provide the triggering event for crises

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Reference no: EM131030148

Public relations practitioners routinely inform top management of issues and situations that could escalate. The corporate culture and attitude of management have a lot to do with how executives respond to these warnings. Ethical issues often provide the triggering event for crises

• Looking back at the BP oil spill. what triggering events can you identify that could have assisted management in anticipating this crisis?

• How do you think knowing these events would have affected the outcome?

• Do you think the outcome would have been better, worse, or the same? Explain.

Reference no: EM131030148

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