Elaboration likelihood model

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Reference no: EM131442301

Petty and Cacioppo’s Elaboration Likelihood Model (ELM) provides a useful explanation of how persuasion operates. Locate an advertisement that is an example of the ELM Model. Make sure you include a copy of the advertisement with this assignment. Explain why you believe this advertisement embodies the ELM Model and its two routes. ( MIN. 250 WORDS)

Reference no: EM131442301

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