Reference no: EM132187158

Assignment details:

Select a company from the three provided for which you would like to be Marketing Manager.  

1. Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

2. Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

3. Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses.

You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following:

Checklist

Step 1: Describe your new service. Your new service concept must have all the main characteristics of a service which include:

· intangibility,

· non-standardization,

· and inseparability.

Step 2: Describe the five dimensions of service quality which include:

· Reliability.

· Assurance.

· Tangibles.

· Empathy.

· Responsiveness.

Step 3: How will you measure your quality of service?

Step 4: What barriers might you run into in globalizing your service? Provide specific examples.

Step 5: In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service?

Step 6: You should include at least one illustration which can be included in the body of your paper or appendix.