Economic and social benefits in international business

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Read the Closing Case "Novica Opens Doors Across National Boundaries" at the end of Chapter 16 of International Business 8th edition, and respond to the following questions stemming from the case:

Could other companies follow the basic model employed by Novica? Why or why not? Explain.

What does this case illustrate about the trade-offs between economic and social benefits in international business? Explain

Reference no: EM132190316

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