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Assignment
Learning Activity #1
Using the company you selected for the Week 3 which is Southwest Airlines, it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE.
Discuss which generic business-level strategy is best suited to keep the company you selected competitive. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting
Learning Activity #2
For the company chosen above, select one of the strategy formulation analytic tools and complete based on the information gathered Learning Activities; the tools to select from are:
• Space Matrix• Boston Consulting Group (BCG) Matrix• IE Matrix
Once you have completed the tool discuss the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.
If so, how can that be done? If the concept is applied, how confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?
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