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Discuss what aspects you might adopt in your venture

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Reference no: EM131041312 , Length: word count:900

Within an industry or market segment similar to your potential venture, identify a pioneering firm that successfully built long-term success around a new product or service in a new market.

Using 3-5 of the main concepts (in bold) introduced in this unit, analyze the firm's success. Discuss what aspects you might adopt in your venture.

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the paper talks about nike growth in launching new products. it has launched many technologically based products. this is due to constant focus on product concept. company has successfully implemented production and marketing concepts. key takeaway is to adopt these concepts for new venture.

Reference no: EM131041312

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