Discuss two brands for which you are brand loyal

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Reference no: EM131115647

Discuss two brands for which you are brand loyal. Why are you loyal to these brands? Then discuss two brands that you just purchase via brand inertia. Why do you feel that you are not loyal to these brands even though you purchase them habitually? Be sure to relate both loyal and inertia brands to the concept of value.

Reference no: EM131115647

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